Last month Instagrammer extraordinaire Hannah Argyle wrote on her blog about Instagram clichés. There is so much negativity around what people perceive to be the clichés of Instagram (particularly as we come out of peony season..) that it was nice to read a sympathetic take on them. The gist of it was that clichés are clichés because they make good pictures, and as long as you’re orginial with your take on them, then the more the better.
But I’d take this even further. These clichés, or visual tropes, are in fact signposts to your target audience that you are exactly what they’re looking for. Because there isn’t just one set of clichés or tropes – every Instagram aesthetic and community has their own.