Hello, I’m Kayte*

It’s so good to have you here, make yourself at home.

I’m a marketer turned coach and mentor (and blogger, of course). I live in the Snowdonia National Park in North Wales with my other half and tiny dog. I am learning to live more simply and have a penchant for bread-based meals and giant scarves.

*FYI, it’s a funny spelling of Kate, rather than Katy 😉

My Story

I had the idea for this blog in the summer of 2016. I was working as a Marketing Manager at a global brand, and coming home from work and just collapsing on the sofa watching crap TV all night until I went to bed, only to wake up the next morning and repeat.

So on my dog walks I was thinking of how I could get out of this life rut and inject some creativity back into my life. I’d had several failed blogs over the years, and it was still and itch I wanted to scratch. I was reading a lot of slow living blogs at the time, so I very consciously wanted to write a blog that was for people like me: people working a fast-paced 9 to 5 life but who longed for that dream cottage with an orchard, collecting eggs in the morning and cooking everything from scratch. Although I can’t exactly claim to be that 9-5 life anymore, I’ve tried to stay true to the origins of Simple & Season’s content: easy and achievable how tos based around simplicity and seasonality.

So what changed?

How did I go from a marketing job with lots of responsibility to typing away in my upstairs bedroom with views over the mountains? Well really, it was this online world and the people I was meeting.

The more I spoke with crafters, independent makers and fellow bloggers, the more distaste I felt about the marketing industry. I cared about diverse high streets, about independents and makers, and my heart lay with helping them build businesses.

It all came to a head when I went to marketing conference. The idea had been to reignite my passion for my job, but it had the opposite effect. Sitting in a room listening to multi-billion dollar companies tell other multi-billion dollar businesses how to squeeze more pennies out of people left me feeling, frankly, like I needed a frigging shower.

That was the point at which I felt I had to make a change, I had to find something more meaningful to spend my life doing.

So now I help amazing creative people like you to FIND YOUR OWN CLARITY AND DIRECTION AND TO WORK TOGETHER TO CREATE A MARKETING STRATEGY THAT WILL MAKE YOU GROW WITH SOUL.

Want to hear more? Listen to my interview on the What She Said podcast, or sign up to download my live workshop.

My Values and Marketing Principles

Simplify, simplify, simplify

Really, marketing is not as complicated as all that online advice would have you believe – all those must-dos you read about are doing nothing but muddying the waters and dragging you off track. I believe in stripping away all the noise and creating a strategy that works for you and your customers, one that starts with clarity at its core and grows with value and purpose.

Be human

All that sales and marketing is is a value exchange between two people. As long as you hold that truth to heart and let it inform all that you do, you cannot help but create a successful and soulful business. People buy from people, so if through your products and communication you are your own intrinsically human self, you will create longer lasting and more valuable relationships.

Grow with soul

This is an ick-free zone – you’ll find none of those dirty marketing tricks here. I’m not here to get you quick wins that will make you feel gross and also not serve you on a long term basis. Growing with soul means to create a foundational marketing strategy rooted in a strong purpose and an aim to serve, that will in turn serve your business in a long term way.

Direction is key

Specific goals are useful, but can sometimes be constraining – they may limit your potential or crush your confidence. I believe that a strong sense of direction, a vision of the end of the road is often more useful for keeping you on the correct path and allowing you to grow into your new role as a marketer.

Serve with value

We’ll always look at ideas and possibilities through the lens of ‘who can I help?’. A focus on providing value is the only way to create a product that people will want to buy, and creating a relationship where they are willing to listen to you.

Sustainable growth

I’m not here to make you go viral so that you sell out of your product and then end up in a situation where no matter how hard you work you’re consistently letting people down and destroying all the joy in your business. We work on building a strategy that is sustainable, that fits around your lifestyle and what you’re able to do and that will build in a way that leaves you room for joy.

Feel the fear and do it anyway

This is the mantra my mother has always said to me. Sometimes we’ll work through things that you know are right for your business, but still feel really scary because they are new and exciting. At those times, I’ll ask you to feel the fear and do it anyway – hold your breath and jump in with me.

Get In Touch

If you’d like to chat your best bet is Instagram, although I am getting better at Twitter. You can also email me at kayte@simpleandseason.com.

 


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