I had the idea for this blog in the summer of 2016. I was working as a Marketing Manager at a global brand, and coming home from work and just collapsing on the sofa watching crap TV all night until I went to bed, only to wake up the next morning and repeat.
So on my dog walks I was thinking of how I could get out of this life rut and inject some creativity back into my life. I’d had several failed blogs over the years, and it was still and itch I wanted to scratch. I was reading a lot of slow living blogs at the time, so I very consciously wanted to write a blog that was for people like me: people working a fast-paced 9 to 5 life but who longed for that dream cottage with an orchard, collecting eggs in the morning and cooking everything from scratch. Although I can’t exactly claim to be that 9-5 life anymore, I’ve tried to stay true to the origins of Simple & Season’s content: easy and achievable how tos based around simplicity and seasonality.
So what changed?
How did I go from a marketing job with lots of responsibility to typing away in my upstairs bedroom with views over the mountains? Well really, it was this online world and the people I was meeting.
The more I spoke with crafters, independent makers and fellow bloggers, the more distaste I felt about the marketing industry. I cared about diverse high streets, about independents and makers, and my heart lay with helping them build businesses.
It all came to a head when I went to marketing conference. The idea had been to reignite my passion for my job, but it had the opposite effect. Sitting in a room listening to multi-billion dollar companies tell other multi-billion dollar businesses how to squeeze more pennies out of people left me feeling, frankly, like I needed a frigging shower.
That was the point at which I felt I had to make a change, I had to find something more meaningful to spend my life doing.
So now I help amazing creative people like you to FIND YOUR OWN CLARITY AND DIRECTION AND TO WORK TOGETHER TO CREATE A MARKETING STRATEGY THAT WILL MAKE YOU GROW WITH SOUL.
Want to hear more? Listen to my interview on the What She Said podcast, or sign up to download my live workshop.