I had the idea for this blog in the summer of 2016. I was working as a Marketing Manager at a global brand, and coming home from work and just collapsing on the sofa watching crap TV all night until I went to bed, only to wake up the next morning and repeat.
So on my dog walks I was thinking of how I could get out of this life rut and inject some creativity back into my life. I’d had several failed blogs over the years, and it was still and itch I wanted to scratch. I was reading a lot of slow living blogs at the time, so I very consciously wanted to write a blog that was for people like me: people working a fast-paced 9 to 5 life but who longed for that dream cottage with an orchard, collecting eggs in the morning and cooking everything from scratch. Although I can’t exactly claim to be that 9-5 life anymore, I’ve tried to stay true to the origins of Simple & Season’s content: easy and achievable how tos based around simplicity and seasonality.
So what changed?
How did I go from a marketing job with lots of responsibility to typing away in my upstairs bedroom with views over the mountains? Well really, it was this online world and the people I was meeting.
The more I spoke with crafters, independent makers and fellow bloggers, the more distaste I felt about the marketing industry. I cared about diverse high streets, about independents and makers, and my heart lay with helping them build businesses.
It all came to a head when I went to marketing conference. The idea had been to reignite my passion for my job, but it had the opposite effect. Sitting in a room listening to multi-billion dollar companies tell other multi-billion dollar businesses how to squeeze more pennies out of people left me feeling, frankly, like I needed a frigging shower.
That was the point at which I felt I had to make a change, I had to find something more meaningful to spend my life doing.
So now I help amazing creative people like you to FIND YOUR OWN CLARITY AND DIRECTION AND TO WORK TOGETHER TO CREATE A MARKETING STRATEGY THAT WILL MAKE YOU GROW WITH SOUL.
Want to hear more? You can listen to me talk about my business and marketing on the Courage & Spice podcast, or hear about my blogging journey on What She Said podcast.