Grow With Soul Ep.14: Seasonal Branding & Consistent Visuals with Margie Jansen of Everyday Artefacts
One thing I haven’t spoken much about yet on the podcast is visuals, and I guess that’s because it’s a subject that’s hard to do through audio. However, I thought it was time for that to change, so today I’m talking to branding expert Margie Jansen of Everyday Artefacts all about being consistent with your brand visuals. You 100% know Margie’s work because she created the visuals for Grow With Soul so they’re right there in the palm of your hand! And in this episode we talk about colour psychology and seasonal brand identities with lots of take aways for you to think about.
Here's what we talk about this episode:
Margie’s journey as a designer
Where Margie starts with branding design and her process
Seasonal personalities as a structure for finding your personal style
How to find your seasonal personality
How to find your colours
Creating a style guide and maintaining consistency
Choosing fonts
Using boundaries for creative consistency
Why consistency is important
Not being scared to do it wrong on Instagram
