Grow With Soul: Ep. 58 Coaching Episode - How To Talk About What You Do In A Way That Feels Like You with Lauren O'Sullivan
Today is a coaching episode with Lauren O’Sullivan, a former head of marketing who re-trained as a psychotherapist who now combines the two as a business coach - although putting a name to that combination is something Lauren’s been struggling with! We talk about giving yourself a job title in this episode, as well as structuring what you do as a product or package, and dig deep into ways of communicating it online - creating content that models the experience, focusing on the end result, and showing up comfortably and valuably on Instagram.
Here's what we talk about in this episode
Lauren's story and background
How to come up with a job title depending on the product and service you sell
Creating your own style of content creation and how best to communicate it to your audience
Defining your services and offerings
Pricing your services - hourly v's packages
Finding your own voice online using instastories
Using prompts for your content and videos for social media
Do your captions on Instagram need to be relevant to the picture you post
