Grow With Soul: Ep. 98 - Realigning Your Messaging After A Reactive Pivot and Making Time For New Things with Kimberly 國子 Taylor-Pestell
Hello and welcome to episode 98 of Grow With Soul. Today is a coaching episode with Kimberly Taylor-Pestell an artist and illustrator who has been selling greetings cards and paper goods both directly and wholesale for three years. Like so many businesses, Kimberly was forced into a pivot in 2020 and has been running virtual creative retreats and finding a lot of joy in it. Now she wants to work out how to better integrate her reactive pivot into her existing business by approaching her retreats more strategically, streamline her content and figure out where to take it next. Let’s dive in.
What we talk about:
Kimberly's background and the beginnings of Lacelit
How the pandemic prompted a pivot
Creating content for different audiences and income streams
Finding a purpose and platform for hosting a community
Allocating time and energy to different income streams
Challenging perfectionism
